JAPAN MARKET PARTNER

Elevating overseas brands
into names Japan loves
for the long run.

MARKS GLOBAL is a Japan market entry partner that brings outstanding overseas products into the Japanese market and grows them into brands that last three years, five years, and beyond. From test sales on Makuake through Amazon, Rakuten, Yahoo!, and Shopify, and on into our own retail network, we run every stage of a brand's journey to becoming established, end to end.

Founded 2014 / Kakogawa, Hyogo, Japan / Dedicated teams for EC, Marketing, CS & Logistics

MARKS GLOBAL

Standing beside
your brand, for life.

Operating overseas brands
in the Japanese market.

Since 2014 Kobe, Japan

OUR MISSION

Great overseas brands,
grown into Japan's most beloved names.

We're not chasing a single hit. Together with our manufacturing partners, we build brands that Japanese consumers support for three years, five years — brands that take root as part of the culture. To do that, we've built a team that stands beside a brand for its entire life, from test marketing through EC and offline retail.

HOW WE GROW BRANDS

Three phases to establish a lasting brand in Japan

Brands take hold in the Japanese market through three stages — validating demand, stabilizing on EC, and expanding offline. MARKS GLOBAL is one of the few partners who can stand beside you through every one of them.

PHASE 01

Validate Demand

We start with a small investment and prove demand in the Japanese market in hard numbers. Crowdfunding is the ideal entry point for testing price, positioning, and target audience against real data.

Makuake
GREEN FUNDING

PHASE 02

Stabilize on EC

The phase where demand captured through crowdfunding becomes stable, month-over-month sales. We integrate inventory, advertising, and review management across the major EC marketplaces to give the brand a lasting home.

Amazon Japan
Rakuten Ichiba
Yahoo! Shopping
Our Own Shopify Store

PHASE 03

Expand Offline

We extend the brand established on EC into our own retail network and distribution channels. Combining experiential promotion, livestream commerce, and media exposure, we grow it into one of Japan's top brands.

Our Own Stores (Multiple Formats)
Wholesale & Distribution Negotiation
Major Retail & Chain Stores

Most EC agencies and individual buyers can only cover one of these phases at a time. We maintain an in-house team capable of handling all three phases, and we operate with a brand's long-term success in Japan as the premise.

OUR CAPABILITIES

Four strengths behind every brand we grow

What matters most to us is organizational execution that doesn't depend on any one individual. With dedicated teams for EC, marketing, customer support, and logistics, we run everything end to end until the brand is established.

Organizational Execution

Dedicated teams cover EC, marketing, customer support, and logistics. Brands are supported by standardized, organization-wide operations — not the skill of any one individual.

Dedicated EC Operations Team
Dedicated Marketing Team
Japanese-Language Customer Support Team
Logistics & Warehouse Management Team

Omnichannel EC + Physical Retail Network

Beyond a proven track record across major EC marketplaces, we operate our own physical stores in multiple formats — built to match the way Japanese consumers move fluidly between online and offline.

Amazon Japan / Rakuten / Yahoo! / Shopify / Makuake
Experiential Promotion at Our Own Stores
Two-Way Traffic Flow Between EC and Stores

All-Generation Influencer Network

An influencer network that reaches consumers from their teens through their sixties. Built primarily on performance-based compensation and managed continuously with ROI in view.

All-Generation List Management
Performance-Based Compensation & Livestream Commerce
Sourced and Managed by Dedicated Directors

Japan Market Expertise, Certification & Import Support

Hands-on experience with Japan's regulations, certifications, and import procedures. Product localization and Japanese-language page production are handled entirely in-house.

Support for PSE, Food Inspection & Other Certifications
Import Procedures & Domestic Warehouse Operations
Japanese-Language Page Production for Every EC Platform

BRANDS WE OPERATE

Brands we operate day to day

MARKS GLOBAL doesn't just support overseas manufacturers entering Japan — we also operate our own in-house brands. With product development, EC operations, advertising, social media, PR, and customer support all handled in-house, we run these products every day.

Overseas Brand

Qualitec

Car Electronics / Dashcam

We handle sales and marketing in the Japanese market for the overseas manufacturer Qualitec's dashcam series, "Track Force Pro." Running everything from test sales on Makuake through full EC marketplace rollout, it's a representative case of how we support overseas brands.

4K UltraHD, 8MP, Front & Rear 110° Wide-Angle Cameras
HDR/WDR Support, Loop Recording, Parking Surveillance
Operated the Rollout from Makuake to EC Marketplaces

In-house Brand

BioLash

Beauty / Eyelash Serum

We plan and operate the eyelash serum "BioLash LUXE GLOW SERUM" as an in-house MARKS brand. Our internal team handles everything end to end — social media, influencer campaigns, PR, and sales operations across every EC channel.

An Approach Focused on Age-Related Lash Thinning
Social, Influencer & PR Campaigns Run In-House
Featured in Beauty Magazines Including anan and Bi-S

TRACK RECORD

A look at our track record on Makuake

These are representative projects where we validated brand demand through Phase 1 test sales. Consider the numbers behind them a benchmark for repeatability and reliability in the Japanese market.

Vinxper

WINE AERATOR

NAISU

CLEAR ICE MAKER

CERA+

PORTABLE ESPRESSO

* The above reflects results from published projects. Any funding amounts or backer counts shown in screenshots are based on the final figures published on the Makuake platform.

OUR OPERATIONS

The operational functions we run every day

We handle in-house everything a brand needs to operate in the Japanese market. From marketing to logistics, customer support, and certification, we keep a dedicated team on every function, running day to day.

Marketing Operations

From planning to execution, our in-house team runs social ads, search ads, PR, and influencer campaigns.

Logistics & Warehouse Management

We manage import procedures, domestic warehouse inventory, and delivery operations entirely in-house.

Customer Support

A dedicated, Japanese-language CS team handles inquiries, returns, and review management end to end.

Product Page Production

We produce Japanese-language product pages in-house, tailored to the specifications of Amazon, Rakuten, Yahoo!, Shopify, and Makuake.

Certification & Import Support

We handle the certifications and import processes Japan's market requires, including PSE, food inspection, and the Pharmaceutical and Medical Device Act.

Ongoing Sales Operations

After launch, we continue to manage sales and brand operations across both EC and offline channels.

CEO MESSAGE

Growing exceptional overseas brands into names beloved in Japan for the long term — that is our mission.

Atsushi Furui

CEO, MARKS GLOBAL

Founded MARKS GLOBAL in 2014. Launched four business lines — construction, healthcare & welfare, retail operations, and EC marketing — and brought each of them to profitability. Through the EC & Marketing division, he has brought multiple brands into the Japanese market alongside overseas manufacturers. From test marketing on platforms like Makuake through EC marketplace rollout and coordination with our own retail network, he leads a business built to stand beside a brand for its entire life.

COMPANY PROFILE

Elevating overseas brands
into names Japan loves
for the long run.

Great overseas brands,
grown into Japan's most beloved names.

Three phases to establish a lasting brand in Japan